Public sector software marketers must ensure their digital content meets strict legal mandates. Outsourcing to vendors without proper technical expertise can lead to significant compliance failures. Specialized teams at Spira incorporate these requirements naturally into the creative workflow.
The foundational rules for digital inclusion
Global accessibility principles established by the World Wide Web Consortium set the baseline for usability across all platforms.
Evaluating contrast ratios and narrative support
Agencies must demonstrate a clear understanding of legibility standards. Additionally, offering spoken narration of on-screen events is critical for making media accessible. Marketers should carefully evaluate budgeting for descriptive audio tracks when forecasting total production expenses.
Red flags during the pitch phase
If a creative studio cannot readily discuss their approach to color combinations and alternate media descriptions, they may lack the technical ability to satisfy strict legal mandates.