The challenge of flat media
Selling spatial apps requires teams to think differently about demonstrations.
Merging virtual and physical worlds
Immersive headsets layer digital three-dimensional models over the real world, which makes absorbing data feel more organic than looking at standard computer displays. Because these systems lack traditional boundaries, product marketing leaders must adjust how they demonstrate their products to potential buyers who do not own the hardware.
Balancing immersion and clarity
Translating these vast digital environments into regular videos requires careful planning to maintain clear messaging while showing off the technology.