Article

Using explainer videos to recruit B2B channel partners

By Spira

Attracting the right distribution allies requires specialized messaging that speaks directly to their business goals.

Identifying the perfect distribution ally

According to industry definitions, a commercial entity that teams up with a creator to distribute their technological solutions plays a critical role in scaling.

When crafting this material, aligning your assets to a logical progression through awareness helps guide potential allies.

Illustrating economic benefits for distributors

A value-added reseller enhances a base application with extra features before offering it to buyers as a comprehensive package.

Displaying training materials dynamically

Ensure this messaging stands apart from direct consumer collateral to prevent audience confusion.

Sources

  1. Channel partner - Wikipedia Wikipedia
  2. Value-added reseller - Wikipedia Wikipedia