Article

Upgrading QBRs with Async Video Presentations

By Spira

Quarterly business reviews frequently devolve into tedious read-outs of metrics, consuming valuable time that could be spent on strategic planning.

The problem with traditional, data-heavy meetings

Since customer success aims to proactively help clients achieve desired outcomes, wasting live meetings on historical data review is highly inefficient.

Why asynchronous delivery changes the dynamic

Transmitting performance metrics intermittently allows stakeholders to digest complex information at their own pace. Asynchronous communication methods shift the heavy lifting of data presentation out of the live session.

Structuring a personalized overview

By addressing their unique operational challenges in a recorded format before the actual meeting, account managers can transform the subsequent live discussion into a highly focused strategy session.

Sources

  1. Customer success Wikipedia
  2. Asynchronous communication Wikipedia