Explainer video pricing

Product films from $3,500

Choose a complete film for your website or launch, or add two short editions for the rollout. Each package has a defined scope and visible price.

Two scopes built around one product story

Product Film costs $3,500. It covers one 45–60 second story, one concept and one language, from creative direction and script through storyboard, animation, agreed voice-over, music and sound design. The same film is composed for 16:9 and 9:16. Production is planned around 4 weeks, subject to materials and approvals.

Launch Rollout costs $4,900. It includes Product Film plus two 15-second editions with different openings derived from the approved concept, each composed for both formats, and a short use guide. Allow four to five weeks, depending on approvals.

  • Product Film: $3,500 for the main film in two formats
  • Launch Rollout: $4,900 with two short editions
  • A new concept, extra languages or other additions are quoted separately

Choose your product film

Product Film

One clear product story for a launch, website or sales conversation.

$3,500USD / project
  • One 45–60 second film, one story and one language
  • Message, script and storyboard
  • Motion design shaped around your brand and product
  • Agreed voice-over, music and sound design
  • 16:9 and 9:16 versions of the same film
  • Review and approval at each production stage
Discuss this project

Launch Rollout

The product film plus two short edits for a coordinated rollout.

$4,900USD / project
  • Everything in Product Film
  • Two 15-second cutdowns from the approved film
  • A distinct opening hook on each cutdown
  • 16:9 and 9:16 versions of each cutdown
  • A short guide to the intended use of each file
  • Review and approval at each production stage
Discuss this project

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The process

Common questions

How much does a Spira product film cost?

Product Film costs $3,500; Launch Rollout costs $4,900 and includes the film plus two short editions. Both package scopes are listed below.

What production work is included in the price?

Product Film includes message, script and storyboard, motion design around your product, 16:9 and 9:16 versions of the same film, agreed voice-over, music and sound design and review and approval at each stage. Launch Rollout adds two 15-second editions with different openings drawn from the approved concept, in 16:9 and 9:16, plus a short use guide.